Get social media tips, information and more!!
Twitter is a simplistic social network that invites users to post everything from photos and polls to links and your own thoughts. The catch? You have 140 characters to do it.
Like every social network, Twitter has its own personality and culture. These tips will teach you how to fit in--and use Twitter as a powerful business tool.
Before you make an account and start “tweeting” about your business, hold up! People will be interested in what you do and what you have to offer, but only posting about your own business is off-putting. Imagine sitting down with someone and all they do is talk about themselves. Doesn’t sound like a fun time, does it? The same things that would make this conversation more interesting will lead to success on the Twittersphere. Ask questions. Be interactive. Talk about things your audience will find interesting--not just about your business.
#Hashtags can help you find your next customer, but… they can also scare them away. A hashtag acts as a link. When you use a hashtag, someone can click it and be taken to another page full of other tweets including the same hashtag. Think of it like an index of a book. Clicking on “#kitten” in someone’s tweet will show you other tweets that use “#kitten.” If you use #petcare in a tweet, someone searching #petcare may just find your post about it, without having to follow you. Use hashtags, but do so sparingly. Too many hashtags can be overwhelming, and makes you look desperate and/or like spam.
Pin an important tweet to the top of your profile. Because it’s not a good idea to constantly post about your business, you can “pin” one of your tweets that does have a link or something about your business to the top of your profile. This ensures that it is the first tweet a new follower, or anyone visiting your profile, will see. It’s a good opportunity to make a first impression, or answer common questions.
Facebook has a “share” option, Twitter allows you to “retweet.” Retweet other people’s tweets. It’s a nice gesture to the person you retweet from, could result in that person checking out your profile, and shows your audience that you’re in the know. Retweeting useful articles, funny pictures, or anything else your followers might enjoy keeps them interested. Recognize the value of other people, and share that value with your followers.
Think of Twitter like a networking meeting--a room full of people searching to share their own business and find others they need. Use Twitter to make connections. Twitter isn’t really the place to sell anything. Get to know other people, share advice, find people who can use what you provide, and let them come to you after you’ve established the connection.
Keep in touch with those people you connect with. If you use their product or service, shout them out! Recommend what they have. If they were valuable to you--they could be valuable to your followers, too. (And the more value your audience gets from following you, the better!) Offer referrals to those you appreciate--and they may just return the favor.
Every day, Twitter talks about something new. Keep an eye on Twitter trends. From #MyLastFourWords to the State of the Union address, a topic trending on Twitter has a lot of momentum, and a lot of people checking on those hashtags. Posting about a trending topic, then, can expand your reach and grow your following as people find your tweets and like what you have to say!
Start a conversation! Get to know your followers--respond to their tweets and ask them questions. Oftentimes, Direct Messages go ignored, so publicly converse with people by using the @ sign like a hashtag with their username. (Including “@Strawberysocial” in your tweet will send me a notification that you “mentioned” me. I can then return the favor and keep the conversation going.
What about getting followers? Posting fun, useful, valuable content is the first step! Favoriting other tweets and following other people can often result in a reciprocated follow. When people follow you, offer them the same favor and follow them back, too!
Twitter can be an incredibly helpful tool in finding interesting articles, sharing your business, meeting new people, and so much more! Like most things in life, the more you work at it, the more value you’re going to be able to get back out of it. That’s why it’s so important to stay active and be consistent. Figure out what works for you and your business. A tweet a day? Ten tweets a day? Five a week? Find a schedule and stick to it.
These are just a few helpful strategies for helping your business on Twitter. But implementing them will result in setting you so much further above any competition that doesn’t know these things. Good luck out there, and tweet on!
-Written by Oliver Dahl, Content Creator for Strawberry Social