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Instagram is a photo-sharing-based social network. Every day, about 40 million photos are shared to Instagram, which means that standing out and being worth following is essential. These tips should help you do just that!
Make your photos look presentable. Nowadays, your smartphone’s camera should be good enough for taking clear pictures. Good lighting, positioning, and a steady hand can all help! Think of your Instagram like a magazine--you want everything in it to look pro and ready to print!
Create a “theme” or “brand” for your Instagram. Maybe this means sticking to certain colors, or using similar fonts and designs. Having a consistent theme is hugely impressive--and will set you way ahead of competition.
Keep your captions short, simple, and to the point. Unlike Twitter, Instagram doesn’t have a character limit when it comes to what you write to go along with your photo post. You can write as long of a post as you want! And sometimes that’s okay to do. As a general rule, however, keep your captions brief. Describe the photo, provide extra details, or just about anything else, just keep in mind by keeping it shorter, more people will take to the time to read more of it.
Set your profile link. Instagram doesn’t allow you include links in your photo’s captions. You get one link--in your profile. This is a great place to put your website, blog, or wherever you want to send people. Changing it may not be a bad idea either--say you just released a new brand of shoe. So you set your link to go to the shoe’s purchase page. You can share a photo of someone wearing the shoe, add a quick writeup, and conclude with “Link in bio.” This will ideally send interested customers to your entire profile, clicking the link, and checking out your snazzy, dazzling shoe.
Use hashtags. Hashtags can again be a great way to reach new people. These people can end up seeing your posts without having to follow you for that to happen! However, just like Twitter, it’s better to not go overboard. #New #Shoes #Chic #Fashionista #Footwear would be about as many as we’d want for our shoe’s post. Using many more than that can look spammy. But by mixing up which hashtags you use over time, you can have that wider reach, anyway.
Interact! Like other people’s photos, comment and ask questions. People like to see you interacting, being real--and not an autonomous robot of an Instagram account. This tip becomes particularly powerful when it comes to customers’ photos of your business. Say someone orders our shoes, and takes an awesome picture with them. You can like their post, comment something nice, and even screenshot it to post to your own profile, thanking the original poster, and resulting in other customers realizing just how dazzling your shoes are on real people, and wanting to get a pair of their own! Maybe they’ll even want to post a picture of their own to get a shoutout from you, too! Pretty soon, you can have new customers all sharing with their followers your stunning shoes.
Start a movement. When you grow a dedicated following and want to grow it, find a way to make your business or your product cool. Invite your customers to share photos of your delicious cupcakes to Instagram! Or hold a contest challenging owners of your shoes to take them to cool locations, and the coolest location and best photo win a free pair! The possibilities are endless.
Don’t go overboard! Ideally, you’ll get to the point where your customers are doing the posting and sharing for you. As a general rule, one post a day is about as many as you should do. Sometimes, two or three are needed! Space them out throughout the day. Find a schedule that works for you--and also works for your audience. They may not be as interested as you are in back-to-back photos of cupcakes all day!
-Written by Oliver Dahl, Content Creator for Strawberry Social