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The 4 pieces of a Successful Social Media Strategy

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I can't tell you how many times I've talked to other business owners about social media and found that they're confused and conflicted on how to manage their social media accounts. They often don't know which platforms they should be using, when they should be posting, what hashtags to use, and how to find followers that will not only engage with their accounts but will convert into clients as well. If this sounds like you, it's okay! I'm here to help!!

Throughout my time in the social media marketing world, I've seen a lot of change, tried a lot of strategies, and successfully employed more strategies than I can count! Looking back on all of these, I've discovered that they can all be "boiled down" into a few key steps.

I have found that there are four keys to a successful social media strategy, which we're going to talk about today. If you follow these simple strategies, you will build a great foundation to build your business using social media networks.

1. Planning your social media strategy is essential to success! During the planning phase, you'll want to sit down and check out the different social media networks to see where your ideal clients are and what they're doing, both online and off. When you know what your ideal clients like, you'll know how to talk to them and be able to predict what they'll respond well to. Scheduling posts to go out during your downtime can help you so that you don't have to worry about it when you're busy, or even worse, forget about posting on social media altogether. The final aspect of planning is to research tools and services that can help you carry out your social media networking, such as the dashboard offered through Strawberry Social!

2. After planning, you'll want to start the implementation of your plan. You'll want to open your business accounts on the platforms of your choice to start. Using the dashboard through Strawberry Social can even help you plan out and schedule posts days, weeks, or even months ahead of time for Facebook, Twitter, LinkedIn, and more!

3. Being consistent and visible are part of another key to success! I know it seems like I'm on social media all the time, but thanks to great planning and the implementation of the plan and using the dashboard through StrawberrySocial, I'm able to schedule my posts. In addition, the dashboard offers analytics for all the networks I use so that I can easily go in and see what my clients and followers are responding to and use that information to plan future posts.

4. And finally, you'll need to be engaging with your followers on social media! By responding back to their comments, you're showing your followers that you care about them and that they matter to your business! Furthermore, when you engage with your followers, they are more likely to identify with your business, make future purchases, and recommend your business to friends.

By following these four steps consistently, you'll be able to find new clients through social media and keep them around for years to come! 

In key #3, I mentioned the dashboard available at Strawberry Social. It's my biggest "Social Media Secret." If you're familiar with Hootsuite, it's kind of like that! Although I find the Strawberry Social Dashboard to be a lot more user-friendly, universal, and simply better overall! I have a bias, of course, but this dashboard lets you store photos and videos to post for later without taking up computer space, gives you awesome analytics, and helps keep me very organized!
To find out more about The Strawberry Circle Package just click on the "my Packages" tab from my homepage! 


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Guest Sunday, 19 May 2019