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Social Media Improves SEO

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If you run a website for your small business, you may be wondering how to boost your SEO/search engine ranking. It’s widely known that most potential clients don’t tend to search past the first page of Google when they are searching for a service or product. So, for instance: if you are a small business owner selling handmade baby blankets, you can anticipate that many potential clients might find you/your website by searching ‘baby blankets’ in Google. Unfortunately, with a new website, when they search for ‘baby blankets,’ your website might not display until the tenth page, and it’s very unlikely customers will click that far. Improving your search engine ranking takes a lot of time and patience and can involve many complicated algorithms.

 But by using social media frequently and effectively, you can actually help your search engine ranking. SEO and social media are tightly interconnected and directly influence each other. So if you utilize Strawberry Social for your social media marketing, we can help to make you more visible on social media and also more visible in Google search results. There are a few different ways in which social media boosts your SEO.

 

 If you grow your number of followers on social media, this will be seen and rewarded by Google because Google can see this and will gradually push you up to the top of its search results. But be careful when growing your followers, as Google can detect the quality of your followers. Some people may purchase proxy Twitter followers to boost the number of their followers but this has an adverse effect as Google will penalize you for such tactics. But there are easy ways to grow your follower count organically and at Strawberry Social we can help you by posting interesting and helpful articles. Additionally, you will want to ask open-ended questions, enable various points of discussion, and follow up with customers by answering their questions or responding to their replies. By interacting with customers, this builds up a positive reputation with clients and makes more and more potential clients eager to interact with you, thus increasing your follower count.

 

 Social media also boosts SEO because of external, high-quality links to your website and content. At Strawberry Social, we will post links to your content and increase your website traffic. In conjunction with high quality content, this will all be seen favorably by Google and boost your rankings in the search results. Using effective hashtags as well will make your links easy to find/search for, and continue to increase website traffic.

 

 Another way that social media helps with your SEO is through sharable content. When you post to social media or post to your blog, you have options for making posts private or even adding links and plugins so that customers/visitors can easily link back to you on social media. The more people linking to you, the more likely you are to grow your follower count and climb higher in the search results. 

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Guest Monday, 19 November 2018