It's an age-old debate: Facebook or LinkedIn? Okay... so it's only been around a few years, but that doesn't change the heat, or the faith people have in the platform of their choice!
Both sides have their reasons, and both sides have their success stories! Both take work, and each one requires a slightly different strategy.
We can't really ask the question "which one should I have?" because ideally, you have both! But there are pros, cons, benefits, and specialties unique to each one.
- Of the differences between Facebook and LinkedIn, this is the biggest: While Facebook is designed to connect everybody, LinkedIn focuses on connecting business professionals. As a business networking platform, it can be a gold mine for recruiters, job seekers, and the business community in general. Its demographic is primarily white-collar college graduates, as opposed to everybody, their kids, and their grandparents!
- This doesn't necessarily pose a limitation on Facebook, however. Different businesses will flourish in the business-minded demographic of LinkedIn, but others still will find the most success within the much larger, more diverse population of Facebook. For bringing people in the door of your business, Facebook may have the upper hand. But for business connections and B2B networking opportunities, LinkedIn is your place!
- "Likes" on Facebook translates into people who are interested in what you do! Not all of your Facebook friends may want to hear from you all the time. But the people who have liked your page sure do! Finding an audience anywhere that consistently wants to hear from you is half the battle in business! Much like Facebook friends, your LinkedIn connections may not have the same interest.
- Going "viral" on Facebook is a lot "easier." Promoted posts, easy resharing, and more can spread posts faster.
- Facebook Insights on your page can tell you valuable information about the demographics you appeal to.
- LinkedIn is the best place for lead generating! (Source)
- Facebook has groups, too, but the groups on LinkedIn are a lot more focused and will provide you with more relevant industry information.
- In terms of recruiting teams, searching for employees, and gathering testimonials from them and customers, LinkedIn is again the place to be.
Those may just be a handful of the differences and benefits to both LinkedIn and Facebook, but they're definitely the biggest ones that should affect your decisions. When gathering some of the finer points, I found the following sources really helpful, and there's a lot more info available if you want to learn more! (Dara Creative, Accounting Web, and The Undercover Recruiter)
So there you have it! Some of the differences between Facebook and LinkedIn. Boiled down, the best platform for you essentially depends on what you're looking for! If you're on the lookout for connections and networking opportunities, you need to be on LinkedIn. If it's reaching, studying, and grouping a demographic, chances are good that Facebook is where you should be.
You know it's good to have both, but hopefully, some of this information can help you decide where to place emphasis as you put your business forward!