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Subcategories from this category: Social Media tips

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It's an age-old debate: Facebook or LinkedIn? Okay... so it's only been around a few years, but that doesn't change the heat, or the faith people have in the platform of their choice!

Both sides have their reasons, and both sides have their success stories! Both take work, and each one requires a slightly different strategy.

We can't really ask the question "which one should I have?" because ideally, you have both! But there are pros, cons, benefits, and specialties unique to each one.
    1. Of the differences between Facebook and LinkedIn, this is the biggest: While Facebook is designed to connect everybody, LinkedIn focuses on connecting business professionals. As a business networking platform, it can be a gold mine for recruiters, job seekers, and the business community in general. Its demographic is primarily white-collar college graduates, as opposed to everybody, their kids, and their grandparents!
    2. This doesn't necessarily pose a limitation on Facebook, however. Different businesses will flourish in the business-minded demographic of LinkedIn, but others still will find the most success within the much larger, more diverse population of Facebook. For bringing people in the door of your business, Facebook may have the upper hand. But for business connections and B2B networking opportunities, LinkedIn is your place!
    3. "Likes" on Facebook translates into people who are interested in what you do! Not all of your Facebook friends may want to hear from you all the time. But the people who have liked your page sure do! Finding an audience anywhere that consistently wants to hear from you is half the battle in business! Much like Facebook friends, your LinkedIn connections may not have the same interest.
    4. Going "viral" on Facebook is a lot "easier." Promoted posts, easy resharing, and more can spread posts faster.
    5. Facebook Insights on your page can tell you valuable information about the demographics you appeal to.
    6. LinkedIn is the best place for lead generating! (Source)
    7. Facebook has groups, too, but the groups on LinkedIn are a lot more focused and will provide you with more relevant industry information.
    8. In terms of recruiting teams, searching for employees, and gathering testimonials from them and customers, LinkedIn is again the place to be.

Those may just be a handful of the differences and benefits to both LinkedIn and Facebook, but they're definitely the biggest ones that should affect your decisions. When gathering some of the finer points, I found the following sources really helpful, and there's a lot more info available if you want to learn more! (Dara CreativeAccounting Web, and The Undercover Recruiter)

So there you have it! Some of the differences between Facebook and LinkedIn. Boiled down, the best platform for you essentially depends on what you're looking for! If you're on the lookout for connections and networking opportunities, you need to be on LinkedIn. If it's reaching, studying, and grouping a demographic, chances are good that Facebook is where you should be.

You know it's good to have both, but hopefully, some of this information can help you decide where to place emphasis as you put your business forward!

 
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The Social Media Detox!!!

 

 

Ok, so I’m sure you have heard of a detox before because they are very popular. The definition of detox is “a process or period of time in which one abstains from or rids the body of toxic or unhealthy substances; detoxification.”

 

I recently listened to a Podcast of a woman who was addicted to social media. It started affecting her life and keeping her from being able to hold a job or spend time with her family. 

 

She had to take drastic measures to cut herself off. She blocked herself from being able to get on any social media network from her computer and she even purchased an old flip phone!

 

Now, I am not saying you or I are addicted, but with being an entrepreneur and owning a Social Media company I know I am probably on Social Media more than I should be, even for business! 

 

So, I have The Social Media Detox plan for you (and myself)! This can be used as often as you’d like. I recommend at least once a month. 

 


 

 

  1. Decide which day you will start the detox and for how long. Some people may need 1 day off and some may need 5 days. 
  2. Get prepared! Don’t start any type of detox without being prepared. Decide if you are going cold turkey or just limiting your time on social media. For an example let’s say you are only allowing yourself 1 hour per day on social media. Decide what is the most important use of your time and time block. Maybe you will spend 10 minutes responding to posts in your group or business page. 20 minutes in your top 3 groups doing your social networking. 30 minutes on Instagram and Pinterest and then you are done. 
  3. Get the Ad Blocker Pro Google Chrome Extension to eliminate all Ads or just the right column on Facebook. If you are like me you may have the shiny ball syndrome and get distracted rather easy. 
  4. During your Detox, I recommend only allowing yourself to use social media on 1 device so you don’t get tempted. Log out of all social media accounts on your phone and tablet. 
  5. Schedule other important things in the time you would usually spend on social media. Maybe you want to go to the gym, spa, read or listen to an audio book or nap! Whatever it is put it on your schedule so you are not twiddling your thumbs. 
  6. If you have the ability to hire someone during your Detox to answer inquiries and keep your posts flowing I think this would be worth the investment. 
  7. Get rid of other Apps on your phone you don’t use and leave the Facebook groups you don’t ever go into. 
  8. For the groups you are staying in, I suggest turning off notifications either while on the Detox or for good. Too many notifications can be a major distraction. 

 

 

 

I would love to hear feedback on how your experience with The Social Media Detox goes. Also, if you have any other ideas to add to my list feel free to comment. As always, feel free to share my blog if you enjoy them. Cheers, to The Social Media Detox!!!

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Instagram is a photo-sharing-based social network. Every day, about 40 million photos are shared to Instagram, which means that standing out and being worth following is essential. These tips should help you do just that!

 

  1. Make your photos look presentable. Nowadays, your smartphone’s camera should be good enough for taking clear pictures. Good lighting, positioning, and a steady hand can all help! Think of your Instagram like a magazine--you want everything in it to look pro and ready to print!

  2. Create a “theme” or “brand” for your Instagram. Maybe this means sticking to certain colors, or using similar fonts and designs. Having a consistent theme is hugely impressive--and will set you way ahead of competition.


  3. Keep your captions short, simple, and to the point. Unlike Twitter, Instagram doesn’t have a character limit when it comes to what you write to go along with your photo post. You can write as long of a post as you want! And sometimes that’s okay to do. As a general rule, however, keep your captions brief. Describe the photo, provide extra details, or just about anything else, just keep in mind by keeping it shorter, more people will take to the time to read more of it.

  4. Set your profile link. Instagram doesn’t allow you include links in your photo’s captions. You get one link--in your profile. This is a great place to put your website, blog, or wherever you want to send people. Changing it may not be a bad idea either--say you just released a new brand of shoe. So you set your link to go to the shoe’s purchase page. You can share a photo of someone wearing the shoe, add a quick writeup, and conclude with “Link in bio.” This will ideally send interested customers to your entire profile, clicking the link, and checking out your snazzy, dazzling shoe.

  5. Use hashtags. Hashtags can again be a great way to reach new people. These people can end up seeing your posts without having to follow you for that to happen! However, just like Twitter, it’s better to not go overboard. #New #Shoes #Chic #Fashionista #Footwear would be about as many as we’d want for our shoe’s post. Using many more than that can look spammy. But by mixing up which hashtags you use over time, you can have that wider reach, anyway.

  6. Interact! Like other people’s photos, comment and ask questions. People like to see you interacting, being real--and not an autonomous robot of an Instagram account. This tip becomes particularly powerful when it comes to customers’ photos of your business. Say someone orders our shoes, and takes an awesome picture with them. You can like their post, comment something nice, and even screenshot it to post to your own profile, thanking the original poster, and resulting in other customers realizing just how dazzling your shoes are on real people, and wanting to get a pair of their own! Maybe they’ll even want to post a picture of their own to get a shoutout from you, too! Pretty soon, you can have new customers all sharing with their followers your stunning shoes.

  7. Start a movement. When you grow a dedicated following and want to grow it, find a way to make your business or your product cool. Invite your customers to share photos of your delicious cupcakes to Instagram! Or hold a contest challenging owners of your shoes to take them to cool locations, and the coolest location and best photo win a free pair! The possibilities are endless.

  8. Don’t go overboard! Ideally, you’ll get to the point where your customers are doing the posting and sharing for you. As a general rule, one post a day is about as many as you should do. Sometimes, two or three are needed! Space them out throughout the day. Find a schedule that works for you--and also works for your audience. They may not be as interested as you are in back-to-back photos of cupcakes all day!


-Written by Oliver Dahl, Content Creator for Strawberry Social 

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Twitter is a simplistic social network that invites users to post everything from photos and polls to links and your own thoughts. The catch? You have 140 characters to do it.

 

Like every social network, Twitter has its own personality and culture. These tips will teach you how to fit in--and use Twitter as a powerful business tool.

 

  1. Before you make an account and start “tweeting” about your business, hold up! People will be interested in what you do and what you have to offer, but only posting about your own business is off-putting. Imagine sitting down with someone and all they do is talk about themselves. Doesn’t sound like a fun time, does it? The same things that would make this conversation more interesting will lead to success on the Twittersphere. Ask questions. Be interactive. Talk about things your audience will find interesting--not just about your business.

  2. #Hashtags can help you find your next customer, but… they can also scare them away. A hashtag acts as a link. When you use a hashtag, someone can click it and be taken to another page full of other tweets including the same hashtag. Think of it like an index of a book. Clicking on “#kitten” in someone’s tweet will show you other tweets that use “#kitten.” If you use #petcare in a tweet, someone searching #petcare may just find your post about it, without having to follow you. Use hashtags, but do so sparingly. Too many hashtags can be overwhelming, and makes you look desperate and/or like spam.

  3. Pin an important tweet to the top of your profile. Because it’s not a good idea to constantly post about your business, you can “pin” one of your tweets that does have a link or something about your business to the top of your profile. This ensures that it is the first tweet a new follower, or anyone visiting your profile, will see. It’s a good opportunity to make a first impression, or answer common questions.

  1. Facebook has a “share” option, Twitter allows you to “retweet.” Retweet other people’s tweets. It’s a nice gesture to the person you retweet from, could result in that person checking out your profile, and shows your audience that you’re in the know. Retweeting useful articles, funny pictures, or anything else your followers might enjoy keeps them interested. Recognize the value of other people, and share that value with your followers.

  2. Think of Twitter like a networking meeting--a room full of people searching to share their own business and find others they need. Use Twitter to make connections. Twitter isn’t really the place to sell anything. Get to know other people, share advice, find people who can use what you provide, and let them come to you after you’ve established the connection.

  3. Keep in touch with those people you connect with. If you use their product or service, shout them out! Recommend what they have. If they were valuable to you--they could be valuable to your followers, too. (And the more value your audience gets from following you, the better!) Offer referrals to those you appreciate--and they may just return the favor.

  4. Every day, Twitter talks about something new. Keep an eye on Twitter trends. From #MyLastFourWords to the State of the Union address, a topic trending on Twitter has a lot of momentum, and a lot of people checking on those hashtags. Posting about a trending topic, then, can expand your reach and grow your following as people find your tweets and like what you have to say!

  1. Start a conversation! Get to know your followers--respond to their tweets and ask them questions. Oftentimes, Direct Messages go ignored, so publicly converse with people by using the @ sign like a hashtag with their username. (Including “@Strawberysocial” in your tweet will send me a notification that you “mentioned” me. I can then return the favor and keep the conversation going.

  2. What about getting followers? Posting fun, useful, valuable content is the first step! Favoriting other tweets and following other people can often result in a reciprocated follow. When people follow you, offer them the same favor and follow them back, too!

  3. Twitter can be an incredibly helpful tool in finding interesting articles, sharing your business, meeting new people, and so much more! Like most things in life, the more you work at it, the more value you’re going to be able to get back out of it. That’s why it’s so important to stay active and be consistent. Figure out what works for you and your business. A tweet a day? Ten tweets a day? Five a week? Find a schedule and stick to it.


These are just a few helpful strategies for helping your business on Twitter. But implementing them will result in setting you so much further above any competition that doesn’t know these things. Good luck out there, and tweet on!

 

 

-Written by Oliver Dahl, Content Creator for Strawberry Social 

 

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As you know, social media is a MUST with almost all businesses these days. The chance of survival without a strong social media presence is slim to none! Here I outline my best tips for becoming a pro at social media. These tips can be applied to all networks. 

If you have any other tips feel free to share them with me. 

1. The most important this is to be ON social media but social media is such a general term. What I suggest is the ABC/123 rule! A is the best so you should have one MAIN network, let's say it's Facebook. You need to learn the most about your A network and make sure you have a strong presence on this network. Then B,which is average or secondary you will have 2 networks that you use regularly but are not an expert. Let's say you choose Pinterest and Instagram. You will still be educated on these platforms but might just do 1 Instagram post a day and a few pins each week.  Then for C, you may have LinkedIn, Google Plus and Twitter but maybe you only go on once a week or much less regularly.

2. Be consistent across all channels! Make sure whichever networks you use you have the same logo/images and same general description and contact information. 

3. Use images, video or even live streaming replays! Images and videos will help grow your brand and create more of an emotional connection for your fans. They really get to know you and your company much more. You can use the images/videos to share across different platforms. 

4. Use a scheduling tool to make life simpler. Whether it be Buffer, Edgar, Hootsuite or another, these tools make scheduling content so much easier!

5. Reuse content! Every time you post it doesn't have to be brand new content. You can repurpose your old content. Use blogs in your email marketing or on social media. Also, it's great to share other company's articles or blogs as long as it's in alignment with your business. Always make sure your content is relevant and has a purpose! 

6. Mix up your content. Do everything from pictures, videos, blog posts, infographics, share your knowledge, ask questions and anything else that gets engagement and your followers enjoy!

7. Use #Hashtags in your posts. Hashtags are a unique way of making your content more easily found. You can search hashtags among several different networks. Anyone who uses the specific hashtag will come up in the feed. If I search #smallbiz on Facebook I will get a list of posts from anyone who has used that hashtag. You can use hashtags on Facebook, Twitter, Instagram, Periscope, Google Plus, Pinterest and more!

8. Be consistent! This is so important because this is how you will grow your following and gain the trust of your followers. As mentioned in #1 you may have 6 networks you use so you have to have a plan for being consistent. You can use the scheduling tool, hire someone to help or just create a posting schedule. 

9. Interact on all networks you use. I know I mentioned being consistent with posts which is important but it is also very important to do "social networking". Treat online networking like you would in person networking. Engage with others, be part of conversations, offer tips or advice and build relationships. After becoming known as an expert in your field and creating value, you will start to earn the trust of others. 

10. Stary up to date as much as possible with things happening in the social media world. I am HUGE on education and I know it's impossible to know everything but find 1 or 2 experts and follow their Periscopes or Podcasts to "learn on the go". I like to listen in the car or when I am getting ready in the morning. 

So there are my top 10 Tips on becoming a Social Media Pro!

As always, if you need help with your social media I am here to help! Feel free to submit a question or book a discovery call under the CONTACT Me tab. 

Strawberry Gal-Erin

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