As a small business, you have so much to think about as you start out and begin to grow your client base. There are lots of upfront expenses to consider, including any equipment you need (new computer, printer, fax line, etc., office space, paying employees, funding the development of your eye-catching website, and marketing. But did you know that marketing could actually be one of the ways to cut costs rather than spending more than you are comfortable with right now? Marketing is an absolute necessity to get the word out about your business, but if you utilize social media marketing with Strawberry Social, we can help you save so much money. And with the money you’re not spending with exorbitant marketing costs, you can hire additional employees, buy more software and equipment, and put extra into savings for months when sales might be slower or stagnant.
Social media marketing saves you money in a variety of ways. You do not need to fund the expense of printing lots of posters, flyers, business cards, and advertising in the newspaper or online magazines. Instead, you advertise on Twitter, Facebook, Google+ and other social media sites, and you can advertise as frequently as you want. You can purchase paid ads through each of these sites that specifically target the customers you want so you can funnel extra money more effectively. The great thing, if you choose to purchase ads on Facebook, for instance, is that you can set a total maximum budget you do not want to exceed, and you can check to see how effective the ads are, how many clicks you receive. With Strawberry Social, we help to frequently broadcast your business with links and information about your company multiple times per week.
Connecting with clients on social media (by replying to tweets, Facebook replies, etc.) can also help to save you money. Not only are you marketing yourself but you don’t have the expense of extensive customer service platforms. In many cases you can respond to customer concerns solely through social media rather than having a ticketing system. As your business grows, you will likely need to pay more money to assist additional customers but in the early days of your business, social media is such a great way to save money.
If you have a website and blog, you can also help to market yourself through your blog and possible affiliate programs. You link to your social media accounts on your blog and website and clients can easily connect with you in a variety of ways. Another effective social media tool can include an email newsletter. An email newsletter is a great way to connect with clients frequently and you can also advertise your social media accounts through the newsletter, driving even more traffic to your business.
When customers see you engaging with other customers on your social media accounts, this generates a positive view of your business. They can see how you interact, how quickly you respond to clients, and the type of posts you make. So just interacting and being active on social media can attract additional clients to your business!