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Subcategories from this category: Social Media tips

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I've decided to start blogging about my personal experiences of being an entrepreneur and starting a business. I have made this my fulltime job and have been dedicating many hours each day to Strawberry Social. My husband calls me a "fart in a skillet" because I bounce all over the place from thing to thing. He is trying to teach me to focus on 2 main goals each day. Sometimes this really drives me nuts because I like to bounce all around from phone to facebook to email to Google etc. He tells me to turn off Facebook, not check my email, put my phones in the other room. Although this is like torture to me I have been doing it and have realized that I can actually get more accomplished. I am sure more new business owners feel lost at times and lately that is how I have been feeling. I know this is what I want to do but I have so many ideas and thoughts going through my head that I almost feel like I am moving in slow motion. With my husbands constant reminders and holding me accountable I have started to find the path and come out of the new business owner fog. Today I worked on my website and the payment process. The website always needs improvement because I am a perfectionist but I am very grateful to have a nerd as a husband. He and his team built my site and plugged in this amazing blog so now I am able to share my experiences with you! Aren't you lucky??? Stay tuned for more!  

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Posted by on in Social Media tips

If you run a website for your small business, you may be wondering how to boost your SEO/search engine ranking. It’s widely known that most potential clients don’t tend to search past the first page of Google when they are searching for a service or product. So, for instance: if you are a small business owner selling handmade baby blankets, you can anticipate that many potential clients might find you/your website by searching ‘baby blankets’ in Google. Unfortunately, with a new website, when they search for ‘baby blankets,’ your website might not display until the tenth page, and it’s very unlikely customers will click that far. Improving your search engine ranking takes a lot of time and patience and can involve many complicated algorithms.

 But by using social media frequently and effectively, you can actually help your search engine ranking. SEO and social media are tightly interconnected and directly influence each other. So if you utilize Strawberry Social for your social media marketing, we can help to make you more visible on social media and also more visible in Google search results. There are a few different ways in which social media boosts your SEO.

 

 If you grow your number of followers on social media, this will be seen and rewarded by Google because Google can see this and will gradually push you up to the top of its search results. But be careful when growing your followers, as Google can detect the quality of your followers. Some people may purchase proxy Twitter followers to boost the number of their followers but this has an adverse effect as Google will penalize you for such tactics. But there are easy ways to grow your follower count organically and at Strawberry Social we can help you by posting interesting and helpful articles. Additionally, you will want to ask open-ended questions, enable various points of discussion, and follow up with customers by answering their questions or responding to their replies. By interacting with customers, this builds up a positive reputation with clients and makes more and more potential clients eager to interact with you, thus increasing your follower count.

 

 Social media also boosts SEO because of external, high-quality links to your website and content. At Strawberry Social, we will post links to your content and increase your website traffic. In conjunction with high quality content, this will all be seen favorably by Google and boost your rankings in the search results. Using effective hashtags as well will make your links easy to find/search for, and continue to increase website traffic.

 

 Another way that social media helps with your SEO is through sharable content. When you post to social media or post to your blog, you have options for making posts private or even adding links and plugins so that customers/visitors can easily link back to you on social media. The more people linking to you, the more likely you are to grow your follower count and climb higher in the search results. 

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As a small business, you have so much to think about as you start out and begin to grow your client base. There are lots of upfront expenses to consider, including any equipment you need (new computer, printer, fax line, etc., office space, paying employees, funding the development of your eye-catching website, and marketing. But did you know that marketing could actually be one of the ways to cut costs rather than spending more than you are comfortable with right now? Marketing is an absolute necessity to get the word out about your business, but if you utilize social media marketing with Strawberry Social, we can help you save so much money. And with the money you’re not spending with exorbitant marketing costs, you can hire additional employees, buy more software and equipment, and put extra into savings for months when sales might be slower or stagnant.

 Social media marketing saves you money in a variety of ways. You do not need to fund the expense of printing lots of posters, flyers, business cards, and advertising in the newspaper or online magazines. Instead, you advertise on Twitter, Facebook, Google+ and other social media sites, and you can advertise as frequently as you want. You can purchase paid ads through each of these sites that specifically target the customers you want so you can funnel extra money more effectively. The great thing, if you choose to purchase ads on Facebook, for instance, is that you can set a total maximum budget you do not want to exceed, and you can check to see how effective the ads are, how many clicks you receive. With Strawberry Social, we help to frequently broadcast your business with links and information about your company multiple times per week.

 Connecting with clients on social media (by replying to tweets, Facebook replies, etc.) can also help to save you money. Not only are you marketing yourself but you don’t have the expense of extensive customer service platforms. In many cases you can respond to customer concerns solely through social media rather than having a ticketing system. As your business grows, you will likely need to pay more money to assist additional customers but in the early days of your business, social media is such a great way to save money.

 If you have a website and blog, you can also help to market yourself through your blog and possible affiliate programs. You link to your social media accounts on your blog and website and clients can easily connect with you in a variety of ways. Another effective social media tool can include an email newsletter. An email newsletter is a great way to connect with clients frequently and you can also advertise your social media accounts through the newsletter, driving even more traffic to your business.

 When customers see you engaging with other customers on your social media accounts, this generates a positive view of your business. They can see how you interact, how quickly you respond to clients, and the type of posts you make. So just interacting and being active on social media can attract additional clients to your business!

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If you own a small business, you are no doubt aware of the importance of marketing. Since you are just starting out, no one knows who you are, what you offer, how you can help or enrich their lives, and how you stand out from the crowd. Marketing is your chance to make sure everyone knows you have a great product/service and are committed to always delivering impeccable customer service. When you think of marketing, though, your first thought might be advertising in the newspaper, passing out flyers to local businesses, and attending networking events at the local chamber of commerce. While none of these marketing ideas are wrong, some of them are far less effective than they once were (thanks to the advent of technology and the digital age), and can cost you money that would be better spent elsewhere.

 So what is one of the best ways to market your small business? Social media.

 Almost everyone is online these days and social media makes it so much easier and faster to spread the word about your business while also cutting down on expenses. Posting to social media is absolutely free, but there are necessary tools to use that will increase your social media presence, and this is where we come in. We monitor your social media accounts and help to generate more buzz about your business. Social media is so vital because by using it, you can connect with potential clients from all around the world. As well, with the right kind of viral social media, you can compete with others in your industry so easily, even bigger name businesses. Social media helps to generate excitement about your brand and the services you offer and best of all, social media makes it so much easier to interact with clients. Your customers will appreciate the chance to connect with you and will be more apt to do business with you.

 At Strawberry Social, we work hard to ensure your success by making your business prolific in social media. The key to successful social media marketing is the frequency of posting, which is why we post on your social media accounts everyday so your clients see that you are active and engaged and they know they can interact with you. We make 1 or 2 social media posts to 4 social media networks (examples include: Twitter, Facebook, Google+, Pinterest, etc.) and we save you money since you don’t need to worry about hiring a social media account manager. The cost per month is $75-$150, so you know how much to allot from your budget each month versus the unknown expense of an hourly employee. With Strawberry Social, we will increase your brand awareness exponentially thanks to the frequency of social media posting. Best of all, we also help to increase the amount of traffic to your website by posting links to your website and information about your company to your social media accounts several times per week.

 

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