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As you know, social media is a MUST with almost all businesses these days. The chance of survival without a strong social media presence is slim to none! Here I outline my best tips for becoming a pro at social media. These tips can be applied to all networks. 

If you have any other tips feel free to share them with me. 

1. The most important this is to be ON social media but social media is such a general term. What I suggest is the ABC/123 rule! A is the best so you should have one MAIN network, let's say it's Facebook. You need to learn the most about your A network and make sure you have a strong presence on this network. Then B,which is average or secondary you will have 2 networks that you use regularly but are not an expert. Let's say you choose Pinterest and Instagram. You will still be educated on these platforms but might just do 1 Instagram post a day and a few pins each week.  Then for C, you may have LinkedIn, Google Plus and Twitter but maybe you only go on once a week or much less regularly.

2. Be consistent across all channels! Make sure whichever networks you use you have the same logo/images and same general description and contact information. 

3. Use images, video or even live streaming replays! Images and videos will help grow your brand and create more of an emotional connection for your fans. They really get to know you and your company much more. You can use the images/videos to share across different platforms. 

4. Use a scheduling tool to make life simpler. Whether it be Buffer, Edgar, Hootsuite or another, these tools make scheduling content so much easier!

5. Reuse content! Every time you post it doesn't have to be brand new content. You can repurpose your old content. Use blogs in your email marketing or on social media. Also, it's great to share other company's articles or blogs as long as it's in alignment with your business. Always make sure your content is relevant and has a purpose! 

6. Mix up your content. Do everything from pictures, videos, blog posts, infographics, share your knowledge, ask questions and anything else that gets engagement and your followers enjoy!

7. Use #Hashtags in your posts. Hashtags are a unique way of making your content more easily found. You can search hashtags among several different networks. Anyone who uses the specific hashtag will come up in the feed. If I search #smallbiz on Facebook I will get a list of posts from anyone who has used that hashtag. You can use hashtags on Facebook, Twitter, Instagram, Periscope, Google Plus, Pinterest and more!

8. Be consistent! This is so important because this is how you will grow your following and gain the trust of your followers. As mentioned in #1 you may have 6 networks you use so you have to have a plan for being consistent. You can use the scheduling tool, hire someone to help or just create a posting schedule. 

9. Interact on all networks you use. I know I mentioned being consistent with posts which is important but it is also very important to do "social networking". Treat online networking like you would in person networking. Engage with others, be part of conversations, offer tips or advice and build relationships. After becoming known as an expert in your field and creating value, you will start to earn the trust of others. 

10. Stary up to date as much as possible with things happening in the social media world. I am HUGE on education and I know it's impossible to know everything but find 1 or 2 experts and follow their Periscopes or Podcasts to "learn on the go". I like to listen in the car or when I am getting ready in the morning. 

So there are my top 10 Tips on becoming a Social Media Pro!

As always, if you need help with your social media I am here to help! Feel free to submit a question or book a discovery call under the CONTACT Me tab. 

Strawberry Gal-Erin

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If you run a website for your small business, you may be wondering how to boost your SEO/search engine ranking. It’s widely known that most potential clients don’t tend to search past the first page of Google when they are searching for a service or product. So, for instance: if you are a small business owner selling handmade baby blankets, you can anticipate that many potential clients might find you/your website by searching ‘baby blankets’ in Google. Unfortunately, with a new website, when they search for ‘baby blankets,’ your website might not display until the tenth page, and it’s very unlikely customers will click that far. Improving your search engine ranking takes a lot of time and patience and can involve many complicated algorithms.

 But by using social media frequently and effectively, you can actually help your search engine ranking. SEO and social media are tightly interconnected and directly influence each other. So if you utilize Strawberry Social for your social media marketing, we can help to make you more visible on social media and also more visible in Google search results. There are a few different ways in which social media boosts your SEO.

 

 If you grow your number of followers on social media, this will be seen and rewarded by Google because Google can see this and will gradually push you up to the top of its search results. But be careful when growing your followers, as Google can detect the quality of your followers. Some people may purchase proxy Twitter followers to boost the number of their followers but this has an adverse effect as Google will penalize you for such tactics. But there are easy ways to grow your follower count organically and at Strawberry Social we can help you by posting interesting and helpful articles. Additionally, you will want to ask open-ended questions, enable various points of discussion, and follow up with customers by answering their questions or responding to their replies. By interacting with customers, this builds up a positive reputation with clients and makes more and more potential clients eager to interact with you, thus increasing your follower count.

 

 Social media also boosts SEO because of external, high-quality links to your website and content. At Strawberry Social, we will post links to your content and increase your website traffic. In conjunction with high quality content, this will all be seen favorably by Google and boost your rankings in the search results. Using effective hashtags as well will make your links easy to find/search for, and continue to increase website traffic.

 

 Another way that social media helps with your SEO is through sharable content. When you post to social media or post to your blog, you have options for making posts private or even adding links and plugins so that customers/visitors can easily link back to you on social media. The more people linking to you, the more likely you are to grow your follower count and climb higher in the search results. 

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As a small business, you have so much to think about as you start out and begin to grow your client base. There are lots of upfront expenses to consider, including any equipment you need (new computer, printer, fax line, etc., office space, paying employees, funding the development of your eye-catching website, and marketing. But did you know that marketing could actually be one of the ways to cut costs rather than spending more than you are comfortable with right now? Marketing is an absolute necessity to get the word out about your business, but if you utilize social media marketing with Strawberry Social, we can help you save so much money. And with the money you’re not spending with exorbitant marketing costs, you can hire additional employees, buy more software and equipment, and put extra into savings for months when sales might be slower or stagnant.

 Social media marketing saves you money in a variety of ways. You do not need to fund the expense of printing lots of posters, flyers, business cards, and advertising in the newspaper or online magazines. Instead, you advertise on Twitter, Facebook, Google+ and other social media sites, and you can advertise as frequently as you want. You can purchase paid ads through each of these sites that specifically target the customers you want so you can funnel extra money more effectively. The great thing, if you choose to purchase ads on Facebook, for instance, is that you can set a total maximum budget you do not want to exceed, and you can check to see how effective the ads are, how many clicks you receive. With Strawberry Social, we help to frequently broadcast your business with links and information about your company multiple times per week.

 Connecting with clients on social media (by replying to tweets, Facebook replies, etc.) can also help to save you money. Not only are you marketing yourself but you don’t have the expense of extensive customer service platforms. In many cases you can respond to customer concerns solely through social media rather than having a ticketing system. As your business grows, you will likely need to pay more money to assist additional customers but in the early days of your business, social media is such a great way to save money.

 If you have a website and blog, you can also help to market yourself through your blog and possible affiliate programs. You link to your social media accounts on your blog and website and clients can easily connect with you in a variety of ways. Another effective social media tool can include an email newsletter. An email newsletter is a great way to connect with clients frequently and you can also advertise your social media accounts through the newsletter, driving even more traffic to your business.

 When customers see you engaging with other customers on your social media accounts, this generates a positive view of your business. They can see how you interact, how quickly you respond to clients, and the type of posts you make. So just interacting and being active on social media can attract additional clients to your business!

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If you own a small business, you are no doubt aware of the importance of marketing. Since you are just starting out, no one knows who you are, what you offer, how you can help or enrich their lives, and how you stand out from the crowd. Marketing is your chance to make sure everyone knows you have a great product/service and are committed to always delivering impeccable customer service. When you think of marketing, though, your first thought might be advertising in the newspaper, passing out flyers to local businesses, and attending networking events at the local chamber of commerce. While none of these marketing ideas are wrong, some of them are far less effective than they once were (thanks to the advent of technology and the digital age), and can cost you money that would be better spent elsewhere.

 So what is one of the best ways to market your small business? Social media.

 Almost everyone is online these days and social media makes it so much easier and faster to spread the word about your business while also cutting down on expenses. Posting to social media is absolutely free, but there are necessary tools to use that will increase your social media presence, and this is where we come in. We monitor your social media accounts and help to generate more buzz about your business. Social media is so vital because by using it, you can connect with potential clients from all around the world. As well, with the right kind of viral social media, you can compete with others in your industry so easily, even bigger name businesses. Social media helps to generate excitement about your brand and the services you offer and best of all, social media makes it so much easier to interact with clients. Your customers will appreciate the chance to connect with you and will be more apt to do business with you.

 At Strawberry Social, we work hard to ensure your success by making your business prolific in social media. The key to successful social media marketing is the frequency of posting, which is why we post on your social media accounts everyday so your clients see that you are active and engaged and they know they can interact with you. We make 1 or 2 social media posts to 4 social media networks (examples include: Twitter, Facebook, Google+, Pinterest, etc.) and we save you money since you don’t need to worry about hiring a social media account manager. The cost per month is $75-$150, so you know how much to allot from your budget each month versus the unknown expense of an hourly employee. With Strawberry Social, we will increase your brand awareness exponentially thanks to the frequency of social media posting. Best of all, we also help to increase the amount of traffic to your website by posting links to your website and information about your company to your social media accounts several times per week.

 

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